Sunday 9 January 2011


80s Casuals started as a new label in 2004. Home was Tessuti in Chester who were the first store to stock the label. Jay was employed there and the idea of putting trainers from the Casual era onto T-Shirts was born. Single colour prints of Stan Smith, Trimm-Trab and Forest Hills etc were to be found amongst the racks of Stone Island and C.P. Company. From these humble beginnings the label has grown and stockists as far off as Russia and Japan have bought into the great British 80s Casuals phenomena.
Our new T-Shirt captures those imaginative days of trainers on T-Shirts. The soles of a famous pair of Casual trainers are re-created with our 80s Casuals logo. 'Young Sole Rebels' indicates the rebellious nature of those teenagers who sought out the latest trainers.
Stores will take delivery during February. We are at present designing about 4 or 5 new T-Shirts for February release. Each one will be previewed here before general release.