Saturday 31 August 2013


In the early days most of our designs were done in house using our own computer knowledge and that of a few friends. 

As the brand grew many copycat labels appeared quite rightly forcing us to up our game and look further a field than our own limited talents.

A handful of early designs were by Dan one of the twins behind the successful Casual Connoisseur brand and not so long ago up and coming Leeds based illustrator Josh Parkin produced several excellent designs for us.

But of all the talented people we have worked with we have never been so pleased to have someone among our ranks that truly understands what we are about and is of late producing artwork that we feel is second to none.

Ironically Liverpool based Paul used to sell our early designs in his days as a sales assistant in one of our stockists. Who would have guessed that nearly ten years later he would be such a key part of our business also having his own clothing label and studio.

To see more of Paul's work or if you wish to contact him for a project of your own, please take a look and like his Facebook page here...

Sunday 25 August 2013


'Couture' means dressmaking, sewing or needlework and is used as a common abbreviation for 'haute couture' and refers to 'the same thing in spirit'.

All of our tee designs start off as an idea or sentiment we want to express. Sometimes transferring that image can be difficult so we go through several processes to realize our vision with the artists in our group.

As match going lads, dressers, boys, casuals or whatever the latest buzz word for what we do is, we share 'the same thing in spirit' as we all have a basic desire to follow our team looking sharp separating ourselves from the Christmas trees at the match.....How many times have you looked at your rival fans and picked out the 'boys' by their higher level of sartorial elegance? I know I probably spend more time studying what the opposing fans have on offer in this department than I do watching the game! (although supporting Tranmere I can be forgiven for that).

So with that in mind this design drawn by Man of the moment Paul Cruse depicts a rather natty outfit freshly laid out in the pre match ritual that many of us follow. One True Saxon jungle parka, Edwin jeans and New Balance 1300's....nice. JM

Available online tomorrow 26.08.13

Tuesday 20 August 2013


Only 126 days folks!

And guess what we're praying for here a Eighties towers? Only a fucking Subbuteo team kitted out in the Dukla Prague away kit!

Yes the more switched on among you will understand the nod to this cult ditty by post punk band and fellow Tranmere fans Half Man Half Biscuit from a time when The Tube was a cool music program on channel 4 but if the Rovers were at home on a Friday night HMHB certainly wouldn't be appearing on it. 

Due as a T shirt print in the coming months with artwork by the wonderful Paul Cruse. JM

Saturday 10 August 2013


I think it's fair to say that anyone with a passion for cult Brit flicks will be a fan of the Shane Meadows classic Dead Man's Shoes.

 Now it's not the first time a Russian GP5 mask clad Richard has made an appearance on one of our t shirts, but this Goddamn film just gets better with every watch so we felt it was time for an up date via the very talented Paul Cruse

This re drawn version of the original promotional picture takes inspiration from Richard's first slaying and chilling message to the rest of the gang in the film. JM