Tuesday 30 March 2010


Plans are afoot with regards to organising a book launch in the capitol. The date of Friday 18 June has been pencilled in at the world famous 100 CLUB. Situated at 100 Oxford Street, http://www.the100club.co.uk/ the club has played host to such legendary groups as the Rolling Stones, the Sex Pistols, the Clash, Oasis etc etc.
Confirmed for the night are IAN McNABB http://www.ianmcnabb.com/ian%20biography.html Plus WESTERN PROMISE http://www.westernpromise.com/ with more guests to be confirmed.
The night shall be titled 80s CASUALS presents "It's grim up North" an 80s CASUALS BOOK LAUNCH. Tickets are available from http://www.wegottickets.com/event/77519 at a cost of £10. 
We are also working with our sole London stockists STUARTS http://www.stuartslondon.com/ and we will be distributing a 15% discount voucher for the shop on the night plus we will be manufacturing a Limited Edition "GRIM UP NORTH" T-Shirt which will be available on the night as some sort of promotion yet to be decided. 


This months FHM magazine sees us mentioned alongside such luminaries as 6876, Paul Smith, John Smedley and C.P.Company. The article gives a nod towards Bexies red Fila Terrinda from 'The Firm' plus a first publication mention for the 80s Casuals book.

Monday 29 March 2010


We recently had made 50 handcrafted leather bound Collectors edition covers for the 80s Casuals book. Custom made to our very own specification and incorporating our 80s logo burgundy colour plus the green used on the stripes on the original cover, these editions have only been supplied to family and friends. Bound by the finest Craftsmen each book is exquisitely finished to the finest detail and hand numbered on the inside 1-50. The cover is printed in gold leaf. 
We have one of these books to give away in a prize draw. All you need to do is purchase something from the website www.80scasuals.co.uk from now until the end of April and your name will be entered into a free prize draw with the winner receiving number 48/50 of this Limited Edition Collectors Book. Look out over the coming months for more prize draws.

Saturday 27 March 2010




There's a saying "Stealing Stolen Stuff" which basically means everything's been done before and copied from something similar. Then it gets re-invented again in different ways. Here we like to call it "inspiration". Many of our designs are what we would say "original ideas" but one or two are 'inspired by' maybe a piece of art like our "Grim up North" T-Shirt. The inspiration for one of our best selling T-Shirts came from flicking through Banksy's 'Wall and Piece' book a few years back. The image of a hoody in front of graffiti saying 'Tourist Information' struck a chord and immediately reminded us of the C.P. Company Urban Protection Metropolis Jacket. 'It's Grim up North' was a Top 10 single for  The Justified Ancients of Mu Mu in 1991 and again seemed an appropriate saying for the graffiti we  would use.
We have now re-invented the T-Shirt by adding colour to the characters clothing and trainers. The Grim up North Mk2 T-Shirt should be in stores in a couple of weeks.

Wednesday 24 March 2010


Arguably the greatest footballer of all time and the only player to hold three World Cup Winners medals, Pele was the obvious choice for our Brazil T-Shirt. His homeland where he played for Santos for almost two decades is pictured behind him. Again the back has our take on the Marc O'Polo 80s typeface. Our website www.80scasuals.co.uk will have the World Cup range available from this weekend and stockists will take delivery early next week.

PELE available from; Ran, Hoods, Block98, Jazz, C3,

BOBBY MOORE available from; Ran, Stuarts, Terraces, Hip, Evolution, Hoods, Block98, Jazz, C3, An-X, SW1, Planet, Pride.

TORRES available from; Transalpino, Ran, Jazz, C3,


On visiting Waterstones Liverpool today it was great to see that the 80s Casuals book had entered the local Top Twenty at Number 16, which for a self published book is quite an achievement. Besides the two local Waterstones Book stores plus Magma books in Manchester, the book is unavailable in any other Book store. It is hoped that over the following months a distributor may come on board and help us get the publication out to most book stores around the country. In the mean time the book is available from www.80scasuals.co.uk amazon, ebay and stockists of our attire with Stuarts in London being the sole retailer in the capitol. Number One in the charts was Catcher in the Rye. 1950s teenage rebellion, who's interested in such nostalgia? now if it was set in the 80s.

Sunday 21 March 2010


rambler shorts rear

rambler shorts front

Our Rambler shorts are made from 100% lightweight cotton. Taking todays lifestyle into consideration, these shorts have buttoned pockets capable of holding a mobile phone. Available only in Navy and exclusively limited to 100, a list of stockists will appear here soon. Sizes available are 30" - 38" waist. Stores will take delivery by mid May.
The front features:
Regular and extra wide belt loops with double button fastening. 
Two wide reinforced vertical seam pockets.
Mobile phone pocket with button fastening.
Map pocket with flap and button fastening.
The rear features:
Two large flap and button fastening stow pockets.
Leg width adjusters (to keep out the elements).


khyber shorts rear

khyber shorts front

This Summer we are producing two styles of shorts. The first one here is a heavy weight chino short of military origin. This will only be available in the beige colour as shown and is restricted to a quantity of 100 in total to be distributed amongst the 80s Casuals stockists. [a stockist list will appear here in a weeks time]. Stores can expect delivery by mid May. Sizes available will be 30" - 38".
The front features:
Two flap fastening slanted pockets. Reinforced crotch. Large side cargo pocket. Zip stow, phone/map pocket.
The rear features:
Two large bellow stow pockets.Reinforced seat.


Our first England World Cup T-Shirt will hit the shops in the next two weeks. The inspirational captain from 1966 Bobby Moore appears above the land of hope and glory. Our take on the iconography that was the 1980s Marc O'Polo typeface is displayed on the rear shoulders of the top.
 Sockists include www.80scasuals.co.uk plus these stores; RAN manchester and liverpool, STUARTS london, TERRACES stoke, HIP leeds, EVOLUTION sheffield, HOODS tamworth, BLOCK98 worcester, JAZZ grimsby, C3 stamford, AN-X bradford, SW1 plymouth, PLANET bedford, PRIDE worksop.

Friday 19 March 2010


This week we were invited into Radio Merseyside to talk about the 80s Casuals book publication. Tony Snell broadcasts the morning show and Radio Merseyside has the highest BBC listening figures outside of London.

Wednesday 17 March 2010


The first of our World Cup range of T-Shirts was picked up from the printers today. Spain will be one of the favourites and probably the most iconic player from all their endeavours in previous competitions will be leading the frontline this summer. Fernando Torres adorns the front over a map of his country while the back has the Spanish wording for Spain in a typeface which was an 80s favourite with Marc O'Polo. Besides our website www.80scasuals.co.uk stockists include RAN and TRANSALPINO in Liverpool, C3 in Stamford and JAZZ in Grimsby.

Sunday 14 March 2010

AD of the WEEK

From the now defunct Arena Magazine March/April 1989 issue is a two-page spread for Boneville. A label from the mastermind that was Massimo Osti, Boneville was launched in 1981 a year before the more famous Stone Island brand and lasted until 1993.


The day time temperatures are gradually increasing and the turn of spring seems to be just around the corner. Therefore the wardrobe takes on a more summery look particulary in the colour department. This last few months have seen the mens magazines focussing on the summer palette of yellows, greens and blues. 80s Casuals are producing a range of plain t-shirts with just our leather badge on the left breast which will include a vast range of colours and will retail at £20. The website www.80scasuals.co.uk will have 5 colours in the next few weeks with more to follow in the following months. 
One colour seen everywhere in the magazines is Ocean Blue and we have a Subway hooded sweatshirt available at the moment in that very colour. Ideal for those chilly nights and cool enough for a warm day, these tops are limited to just 100 and once gone will not be produced in the same colour again.  A nylon hood is hidden away in the collar in case of any spring showers.

Saturday 13 March 2010


Just a quick up-date on stockists of our 80s CASUALS book. Manifesto in Dundee, Hip in Leeds, Stuarts in London, Transalpino in Liverpool, Ran in Manchester and Liverpool plus Planet in Bedford have all taken stock in the last week. Our website www.80scasuals.co.uk has plenty of availability and in the coming week we have Magma in Manchester taking a supply with the possibility of their two London stores also requiring some stock. Waterstones in Liverpool now have us on their shelves and in the coming weeks we shall be supplying more regional Waterstones stores before hopefully the national stores get wind of our document of social history. Wood Wood in Copenhagen Denmark have asked for some copies and they shall be receiving them also by the end of the week.




A few weeks ago we mentioned close friend Francesco Mellina's T-Shirt collaboration with Amplified which stemmed from last years deal with ourselves. Francesco moved to Liverpool in the late 70s from Southern Italy and became resident photographer in local night-club Erics. These photos became the topic of a recent exhibition [Sound and Vision] at Liverpool Museums Conservation Centre and attracted a record breaking 22000 viewers over a four month period. http://www.liverpoolmuseums.org.uk/conservation/exhibitions/mellina/fashion/index.aspx#ga
llery Franco now has a new exhibition which starts today and runs untill 4 April at The Gallery Stanhope Street Liverpool showing more pics from the Erics days. http://www.thegalleryliverpool.co.uk/whats-on.html He put away his camera in the early 80s and proceeded to manage Dead or Alive and start a record label before settling into the world of retailing fashion to many including local footballers and celebrities.
Last week saw the Official launch of our 80s Casuals book at Static Gallery Liverpool and we were honoured by Francesco becoming our photographer for the night. He is now working again as a photographer and can be contacted through his myspace or facebook pages.  Above we have just a few shots from the night. http://www.myspace.com/francescomellina

Sunday 7 March 2010


Autumn/Winter '09 saw the inaugral collection from MA Strum. The archives of Massimo Osti have been raided to bring us the very best of his pioneering designs with high tech fabrics and top quality design being at the core of the collection. Former Victorinox designer Donrad Duncan has joined forces with Massimo's son and daughter Lorenzo and Agata to pick the best bits from the vast collection of work accumulated by the Osti Studio since its inception in 1970.
Here at 80s Casuals we have been selected along with some of the very best stores around the country to stock the brand. We therefore would like to offer what we think are the best jackets from each collection starting with the Spring/Summer 2010 designs. This week saw delivery of two styles we think will sit well in any wardrobe. The Field Jacket and the Cockpit Jacket are the two stand out pieces. check them here http://www.80scasuals.co.uk/shop8.html