Sunday 28 September 2014


You may, just may, have picked up on the vibe that we like our football...however our two respective teams couldn't be further away in a league that we feel has been ruined all in the name of ££££.

It's well documented now, that many in Blighty are simply pissed off with the modern game and all the circus that comes with it. Since 1992 the creation of the English Premier League has seen ticket prices rocket out of reach of your average working class Man, many traditional clubs go down the pan and to be quite frank the rise of the drum beating whopper appearing on what used to be the terrace.

Now I'm not knocking Prem teams per se, but my business partner now has to spend a substantial amount of his income to continue what he has done since a boy to follow Liverpool FC. Why? greed sums up in one word the hundreds of bad ones in my head. I fortunately don't follow a team of any financial interest, therefore I don't suffer quite the same expense. The flip side of that is will my beloved Tranmere Rovers with their lack of support or glamour still be around for my son to follow in ten years time? It's not looking good.

So with all that in mind we have combined our Northern roots with a very familiar image to get our point across, and how fitting that Wigan the home of Northern soul should have recently suffered at the cost of the mighty scramble to stay in the promise land....

What the fuck was wrong with division one as the top tier anyway? JM

Sunday 21 September 2014


On Saturday 4 October Liverpool gets its first ever Trainer, Trainees, Trabs, Sneaker Festival.


Taking place at the trendy Camp & Furnace the Festival will see hundreds converge on the warehouse to share in an obsession of footwear that dates back to the 80s. With over 20 stalls on show, with trainers for sale or swop, the day promises to be a highlight of the year for local enthusiasts. Admission is just £3 with the day running from 12-6pm. A bar, DJ's, a Barber and tattoo artist are also in attendance.

As a brand whose philosophy is totally Eighties related and Trainer obsessed, we have been commissioned to design the Official T-Shirt for the event. Taking inspiration from the start of the Trainer culture we have re designed the Merseyrail underground map highlighting some of the most iconic footwear from the 80s period, plus we have added a tagline or two from the Eighties archives. 

The Premium Fit T-Shirt will be available in white and a Melange Grey at a specially reduced price just for the day. It will then be available on our website 

from the following week. DH

Thursday 11 September 2014


The bucket hat is an accessory we have championed for sometime now. So for Autumn 2014 we thought we would mix things up a bit. The Fairway is a robust construction made from fine needle cord fabric.

The addition of three golf tee holders is a twisted nod towards a certain training shoe of terrace fame, whilst four air vents will prevent you from turning into a hot head on the 19th hole.

Now odds are your not off for a cheeky back nine in this, but why not place your Fizzers, bookies pencil or posh rollies in them. JM

Out tonight from 8pm online @ £29.95

Wednesday 10 September 2014


The Hatrick cagoule is a revamped version of a very early venture into outerwear from way back when. 

We like to think we have developed as a brand since then and this is a celebration of that. Again there is a tip of the cap to it's original inspiration, the Patrick cagoule of terrace legend.

 The shell is 100% nylon with taped and stitched seams. The garment feature a horizontal three panelled cut and sewn body, with two angled pocket for easy access. The hood is generous with a large peak for better foul weather protection. Finishing touches include hood and hem adjusters, our distinctive Palla badge discreetly offset on the chest, plus the Eighties pinch tab on the left pocket.

Now available online priced @ £85.00 JM


Worth a read...

"As a clothes-obsessed music-loving football fan teenager Richard White always dreamed of living in London. By 1982 he was living this dream, and making his way in the big city. Faded Lois Dreams is the story of that year. The story of one young man and his friends as they face up to the joy and pain of living in the capital city. A city that reverberates to the sound of IRA bombs, post-punk, jazz funk and reggae. The charts are full of electro-pop while seminal records like The Message by Grandmaster Flash and Night Nurse by Gregory Isaacs edge their way into White's consciousness as Margaret Thatcher and Britain wages war with Argentina over the Falkland Islands. Set in the seemingly tranquil area of Muswell Hill where vampires roam the nearby cemetery and strange things happen behind the net curtains to Soho and Fitrovia where White and his friends party after dark. This is the London that evades the radar of the tourists and the media commentators. 

 Written from the first person perspective – and with both humour and pathos – Andrew Vaughan describes in painstaking details the minutiae of London life. From the terraces to the clothes shops via the pubs, clubs and record shops. He documents the changing fashions, attitudes, love affairs, fall-outs and personal tragedies that occur in this tribal city where if you take the wrong turning you could be walking into big trouble. Take the right turning and you could find pleasure and love. But most of all Faded Lois Dreams is about friendship, identity and belonging in this transient city. Friendship, identity and belonging whilst wearing decent clothes and trainers". JM

Monday 1 September 2014


Is it just us or does every one horse town in the UK seem to have nothing left on the high street other than bargain stores, phone shops and boarded up pubs. A really sad sight in our opinion and poignantly summed up by the classic 80s tune 'Ghost Town' by The Specials.

This record sleeve was one of the most distinctive of it's time and something we miss with the advent of downloads. A great part of the decade we love was arriving home with your latest vinyl purchase and studying the cover front to back.

So in light of that we came up with our own homage to all the above with the customary Eighties hallmarks thrown in.

Wonderfully re drawn by the talented Mr Cruse, available on a tee for fighting on the dance floor in the not to distant future. JM