Friday 31 December 2010


The Massimo Osti archives have been plundered in the last couple of years and the legend is sure to live on as the MA Strum collection goes from strength to strength. We have selected a few key pieces from this Springs designs and pics will appear here soon.
Our Ad of the Week appeared in the Arena Homme + magazine in the Autumn/Winter of 1995. Massimo Osti Production was the label Osti wanted to be available to as many people as possible. So much so that in March of 1996 a womenswear line was unveiled in Milan.
With the clothes still being of the highest quality, prices weren't exactly on the cheap side with jackets still approaching the £400 mark, but as with all of Osti's garments, quality was the key element. The 'Technowool' in the Ad was a creation of his which incorporated wool with nylon jersey to make it more durable without the wool losing its breathability and softness.
Massimo Osti Production ran from 1995 to 1998.
At the bottom of the list of stores is a website for the company. This at a time when the internet was still in its infancy, therefore showing Osti's perception of significance.