Saturday, 10 April 2010


This week sees the release of our "Fine Young Casuals" T-Shirt. The Burberry 'nova check' scarf was a fine accessory until stolen by the chav stereotype in the late 90s, highlighting the 'pole drift' of the luxury designer brands to low socio-economic groups due mainly to the counterfeiting of such brands. This association led Burberry to employ designer Christopher Bailey to help re-brand its image. The 'chav' following soon fell by the wayside, so could the label now be due a renaissance, especially the scarf?
The T-Shirt will be available this week from and most stockists within the next two weeks.