Tuesday, 24 June 2014


Back in 2003 when we started printing images of things we like on tee's, designing was a whole lot easier. Photograph your rare old training shoes, get the printer to filter the image into ink form and you had a rather smart tee. Problem was it caught on, so with that came competition and higher expectation. It came to the point that we had great ideas trapped in our heads but not the skills to realise them.....we needed a good artist/designer.

Over the years we have worked with one or two, but never anyone we felt comfortable with on a permanent basis.We often look back at many designs thinking 'great idea but we could do it better now' and yes, yes we can as we've got our Man.

Paul Cruse is a Liverpool based designer, who was brought to our attention through his own label ART OF WAR which we spotted in a mutual stockist. The quality of his graphics was in our opinion up there with the best we had seen, so we set out to track this Man down. Turned out we had a lot in common, years stuck in retail but wanting to do something more, both passionate owners of a small brand and a shared love of house music ( although a blue, Paul doesn't claim to be a huge match goer and we like that honesty).

So you may have noticed lately, us re visiting our archive as a good idea is a good idea and even better when PC get's his mitts on it.

Like some we don't constantly rave about our products, although we are very proud of what we do. We just keep striving to improve and believe if you like our goods then you'll buy them, if you don't you won't. However we do feel we are blessed to have Paul as part of our team, keeping our graphic tee's progressing in line with the rest of our clothing. Like us Paul works hard in his day job (well night actually) to keep his true passion alive. He also runs his own studio undertaking private work should you fancy a personal high quality image just for you. Oh and you know what? he's a thoroughly nice lad to. JM

You can contact Paul here.