Saturday 9 October 2010


After a lengthly abscence Crew Neck Sweatshirts look set for a major return to fashion this Winter with many major labels including Ralph Lauren, Norse Projects and C.P. Company to name but a few releasing their own variations.
Back in the late 80s/early 90s labels such as Best Company, Chipie, Chevignon and Liberto became Casual staples. Manufacturing heavy cotton Sweatshirts emblazoned with large motifs of fine graphic detail, the designs were inspired by American Campus styles of the 50s and 60s.
Our Best Company ad is from the Summer/Autumn Arena magazine of 1992. Designed by Olmes Carretti, the Sweatshirts have gained cult status. The Italian designers work with Henry Lloyd can also be seen in the latest Consort Jacket released by them and in stores now. Best Company on the other hand closed in 1992. A book "Best Company" by Carretti and designed by Vier5 had a limited edition release of 500 in 2009 and is full of designs plus an interview with the guy himself, although it is in German.