Saturday, 26 March 2011


As we compiled a dossier of iconic labels that befitted inclusion in the 80s Casuals book, there were some that were obviously omitted, mainly due to drawing a line at how many pages were going to be in the finished tome.
Here we have a couple of adverts from the 80s with two labels that seem to have been lost in time.
Americanino were an Italian brand established in 1975 by Gege Schiena. The meaning of which is "Small America", the influence being the comfortable lifestyles of American Culture. Initially a jeans brand, the label is still going strong with full mens and womens collections.
Martin's Evolution had a store on Floral Street, London in the late 80s but closed after a few years and thats about as much information we can find on the label.