Tuesday, 12 May 2015


When starting our little label we had many hopes and aspirations... one of them was to put our name to a good pair of jeans. So finally that time has come as The Serge Denim sees us team up with fellow Merseyside based brand Alarleo to do just that.

Alarleo takes it's name from a game played by many a bored kid on housing estates in Liverpool throughout the years and is a choice that we really like ( A... lar... leo). The head honcho Mike Waterfield has many years of retail sourcing and manufacturing experience and after so much time talking about doing something himself,  it was his wife who finally forced him to stop talking and give it a go. We thank you Mrs Waterfield as he's pretty bloody good at this!

This 13oz premium selvedge denim has been imported from the East to be cut and sewn right here in Blighty. The fit is generous around the waist with plenty of thigh room tapering to a perfect shoe showing ankle width. The fly is button with two front hand pockets and one coin plus two standard logo stitched ones to the rear. Finishing touches include sewn Palla badge on front, rear Eighties pinch tab, plus real leather embossed collaboration patch with belt openings. Only100 pairs have been made and individually numbered just for us. JM

Realased 12.05.15 @ 8pm - £85.00