Friday 14 September 2012

10 ANNI EMBLEM

NEW EIGHTIES 'TENNIS BALL' EMBLEM


ORIGINAL 80s CASUALS/FILA COLLABORATION LOGO




As we enter our 10th year of existence, we feel compelled to keep moving forward, not only in the detailing of our clothing but also in some design features.
The 80s logo has featured a Tennis Ball since the 80s Casuals/Fila collaboration a few years ago. This was a nod towards the classic Bjorn Borg/Fila badge that so encapsulated the Casual era of the early 80s.
As from this Winters Collection the Eighties badge that will appear on all Polo T-Shirts will be a simple but distinctive Tennis Ball. The designs colours of red and black are characteristic of the 80s Casuals logos during the last decade and the Tennis Ball is just our appreciation of the Tennis brands that were so eminent during our youth.
The logo makes it's debut on the 'Poacher' Polo this coming Winter.